Beyond Massage / Aspen Acupuncture Promotional Video Shoot Plan:
This plan ensures efficient time management while capturing high-quality footage at both locations.
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Suggested - Timeline for Multi-Location Shoot
Morning: Aspen Location
1. 8:00 AM - 8:30 AM: Set up and test lighting/equipment.
2. 8:30 AM - 9:00 AM: Scene 1 - Establishing shots.
3. 9:00 AM - 9:45 AM: Scene 2 - Erica’s interview.
4. 10:00 AM - 12:30 PM: Scene 3 - Service demonstrations.
5. 12:30 PM - 1:30 PM: Scene 4 - Testimonials and additional B-roll.
6. 1:30 PM - 2:10 PM: Tear down at Aspen and drive to Basalt - LUNCH ( approx 40 minutes).
Afternoon: Basalt Location
7. 2:10 PM - 2:40 PM: Set up at Basalt clinic.
8. 2:40 PM - 3:25 PM: Scene 5 - Vision for the Future.
9. 3:30 PM - 4:00 PM: Scene 6 - Closing invitation.
10. 4:00 PM - 4:30 PM: Additional B-roll and retakes if needed.
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Suggested - Storyboard and Concept Images
Scene 1: Establishing Trust and Luxury
- Concept Image: Aspen’s mountains with soft light, clinic exterior with warm light.
- Editing Style: Soft transitions with uplifting music.
Scene 2: Erica’s Journey and Philosophy
- Concept Image: Erica in her office, warm smiles, working hands preparing herbs.
- Editing Style: Split screens between interview and B-roll.
Scene 3: Highlighting Key Services
- Concept Image: Acupuncture needles in soft focus, LPG machine in action.
- Editing Style: Clean cuts to showcase professionalism.
Scene 4: Patient Testimonial Montage
- Concept Image: Clients in the lounge sharing positive outcomes.
- Editing Style: Gentle crossfades with light instrumental background.
Scene 5: A Vision for the Future
- Concept Image: Herbal lab in focus, Erica packaging items.
- Editing Style: Quick cuts to emphasize innovation.
Scene 6: Closing Invitation
- Concept Image: Smiling client walking out of the Basalt or Aspen clinic with scenic surroundings.
- Editing Style: Fade-out with the clinic logo and contact details.
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Sample / Concept - Script for Voiceover
Opening:
"Nestled in the heart of Aspen’s serene mountains, Aspen Orthopedic Acupuncture offers more than healing—we provide a journey to rediscover your vitality."
Erica’s Philosophy:
"For over two decades, I’ve dedicated myself to blending ancient wisdom with modern innovation. From acupuncture to custom herbal medicine, every service reflects a commitment to excellence."
Key Services:
"Whether it’s therapeutic massage, cutting-edge Endermologie, or tailored wellness programs, our services are designed to meet your unique needs."*
Testimonials:
"Our patients often say they feel like themselves again. It’s the most rewarding compliment and our daily goal."
Vision for the Future:
"With virtual solutions and global reach, we’re bringing personalized care to you, wherever you are."
Closing:
"Begin your journey to wellness today. Schedule your visit at Aspen Orthopedic Acupuncture."
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Shoot List
Scene 1: Establishing Trust and Luxury
Location: Aspen Clinic Exterior and Waiting Area
Characters: No characters (ambient visuals)
Shots:
- Wide shot of Aspen’s mountain vistas (sunrise or sunset preferred).
- Tracking shot approaching the clinic entrance.
- Close-ups of the clinic signage and exterior details.
- Panning interior shots of the waiting area showing warmth and luxury (soft lighting, natural decor).
Time Estimate: 30 minutes.
Notes: Use natural light for mountain visuals; use one key light and fill light indoors as needed.
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Scene 2: Erica’s Journey and Philosophy
Location: Aspen Clinic, Erica’s Office
Characters: Erica (clinic founder)
Shots:
- Medium shot of Erica speaking to the camera (interview-style).
- B-roll of Erica working with team members and clients.
- Close-ups of Erica’s hands arranging herbal blends or working on paperwork.
Time Estimate: 45 minutes.
Notes: Use two cameras for the interview (one wide, one close-up). Ensure the lighting highlights Erica’s expressions.
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Scene 3: Highlighting Key Services
Location: Aspen Clinic, Treatment Room
Characters: Therapist, Client (actors or actual clients)
Shots:
- Close-up of acupuncture needles being placed.
- Medium shot of the LPG machine in action (lymphatic drainage or scar treatment).
- Over-the-shoulder shots of a therapist preparing custom herbal blends.
- B-roll of vitamin cocktails being prepared.
Time Estimate: 2.5 hours.
Notes: Use diffused lighting to create a relaxing ambiance.
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Scene 4: Patient Testimonial Montage
Location: Aspen Clinic Patient Lounge
Characters: Two clients providing testimonials
Shots:
- Medium shots of clients sharing their success stories (interview-style).
- B-roll of clients enjoying post-treatment (e.g., relaxing in the lounge).
Time Estimate: 1 hour.
Notes: Capture testimonials in a calm, inviting setting.
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Scene 5: A Vision for the Future
Location: Basalt Clinic, Herbal Lab
Characters: Erica, Assistant (optional)
Shots:
- Erica discussing virtual wellness plans (to the camera or voiceover).
- B-roll of herbal packages and shipping preparations.
- Close-up of a digital interface (e.g., online patient portal).
Time Estimate: 45 minutes.
Notes: Emphasize innovation with clean, sharp visuals.
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Scene 6: Closing Invitation
Location: Basalt Clinic Entrance or Nearby Landscape
Characters:nClient leaving the clinic
Shots:
- Wide shot of a client walking out, smiling.
- Close-up of Erica waving or the clinic sign.
- Final scenic shot (golden hour).
Time Estimate: 30 minutes.